Inbound Marketing Blog

Cookies are bad news, right? To most internet users, yes, but to online marketers they’re the key to targeted user experiences and communications. So how do companies new to internet marketing use cookies and address customer privacy concerns, all while staying within the confines of new European cookies regulations? Read on...

Blogging platforms like WordPress, Blogger and HubSpot’s in-built system have made publishing content on the web easier than ever. Now that you have a clear understanding of your keywords, and optimised your website for search engines, the next step is to attract more visitors.

The effectiveness of traditional, offline marketing is notoriously hard to gauge, but there’s no reason why you can’t add online elements to provide measurable ROI, audience engagement and social sharing. Here are five quick ways to integrate online into your existing offline efforts, or include them if you’re putting your campaign together now.

How do you market to people you don’t know? Putting yourself in the shoes of your audience is one of the most important first steps in the development your online marketing strategy. Read our guide to creating customer personas and using them to guide all your communications from day one. 

While Twitter, Facebook, LinkedIn, Google+ and Pinterest are all different social media platforms, they have something fundamental in common: the element of information exchange. The creation of a good marketing offer to promote makes your job on social media much easier, because now you have interesting content to share.

The purpose of Search Engine Optimization (SEO) is to increase your website’s ranking for chosen keywords. But did you know that SEO can be divided into two separate categories – on-page and off-page? Even though on-page SEO only accounts for about 25% of how search engines score, it’s worth tackling first since it can be improved quickly.

Working out your keywords is an excellent way to take that first step into internet marketing. This simple task helps you think more about your target audience, but more specifically, the queries they might enter into Google and other search engines that you hope will lead to your website. Read our 3-step guide to creating and utilising your first keyword list.

Versio2 is very pleased to announce the release of the Essential Step-by-Step Guide to Internet Marketing 2nd Edition, a comprehensive update to one of our most popular ebooks.

Media releases are excellent tools for reaching out to journalists, bloggers and publications catering to your industry. But when it comes to Inbound Marketing, how can we incorporate media releases into our closed-loop setup, if at all? Here are three quick and easy ways to start thinking strategically about distribution, measurement and lead nurturing journalists.

LinkedIn Groups are excellent B2B platforms for reaching out to likeminded businesses, decision makers and professionals in general. Here are five simple steps to follow when seeking out relevant groups, reaching out to users and incorporating it all into a broader Inbound Marketing strategy.